About ArthaSutra

ArthaSutra is an independent financial research and education platform dedicated to building market literacy among retail investors and traders in India.

Who We Are

Ajay Chaudhary - Founder, ArthaSutra

Ajay Chaudhary

Founder & Research Head

  • • B.Com, CA Dropout (by choice)
  • • 12+ years in financial markets
  • • Specializes in market structure analysis, pattern recognition, and algorithmic trading systems
Nisha Chaudhary - Content Head, ArthaSutra

Nisha Chaudhary

Content Specialist

  • • B.Com, LLB, LLM
  • • Independent Financial Researcher
  • • Focuses on regulatory analysis, corporate governance, and making complex research accessible

What We Do

We Provide

  • • Evidence-based market research and analysis
  • • Educational content that builds analytical thinking
  • • Case studies exposing market manipulation patterns
  • • Tools and frameworks for independent research
  • • A platform for developing your own investment lens

We DO NOT Provide

  • • Stock tips or trading calls
  • • Investment advice
  • • Get-rich-quick schemes
  • • Guaranteed return strategies
  • • SEBI-regulated advisory services

Our Mission

To create 10,000 independent market researchers by 2027 who can:

  • • Analyze markets objectively
  • • Spot manipulation patterns
  • • Make informed decisions
  • • Build sustainable wealth through knowledge

Our Vision

A market ecosystem where retail participants have the knowledge and tools to compete fairly with institutions, leading to more efficient and transparent markets for all.

Why ArthaSutra Exists

The Indian retail investor loses money not from lack of tips, but from lack of understanding. While institutions employ thousands of analysts, retail investors rely on WhatsApp forwards and YouTube tips.

We bridge this knowledge gap through:

Systematic research methodology
Pattern documentation
Critical thinking frameworks
Evidence-based analysis

The Rejection That Validated Our Mission

Payment gateways REJECTED our business model.

When we applied for payment processing, banks said: "Business model not supported."

Think about that. We teach financial literacy. We reveal market patterns. We show how ₹2,000 Cr became ₹18,000 Cr in SBI Cards. We expose why 87% mutual funds fail.

And the financial system says: "Not supported."

We wear this rejection as a badge of honor. It proves we're teaching what matters.

Our Approach

1.

Research First

Every claim backed by verifiable data

2.

Education Focus

Teaching how to think, not what to buy

3.

Transparency

Clear documentation of our analysis process

4.

Independence

No affiliations with brokers or fund houses

What You Can Expect

  • Honest analysis without sugar-coating
  • Complex topics explained clearly
  • Regular research updates
  • A community of serious learners
  • Continuous skill development

Our Values

Truth over Comfort

We share what data shows, not what people want to hear

Evidence over Opinion

Facts drive our research, not narratives

Teaching over Telling

We build researchers, not followers

Quality over Quantity

Deep research over shallow content

Business Information

Business Name

ArthaSutra

Founded

April 2025

Contact

info@arthasutra.site

Phone

+91 6398443200

Address

Village Dastoi, Post Sarawa, District Hapur, Uttar Pradesh, PIN 245101

Join Our Mission

If you're tired of:

  • • Losing money following "expert" tips
  • • Market noise and confusion
  • • Surface-level financial content
  • • Dependency on others for decisions

And ready for:

  • • Deep market understanding
  • • Evidence-based learning
  • • Building your own analytical skills
  • • Making independent decisions

Then ArthaSutra is for you.